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[Savvy B2B Marketing - Latest Blog Entries] Want to Increase Your White Paper's Influence? Try a Webinar ...: While it helps to be conversational, it also is a good idea to use polling questions to keep the session more interactive. For instance, if you talk about trends, consider doing a polling question to see where the audience is, comparing that to what a study may have found.

[B2B Marketing Savvy: ScoopDog's Blog] ReTweeting: Science or Art - Is 120 The New 140? « B2B Marketing ...: (Read time = 3-4 minutes)  One of the first investigations that marketers tackle when entering the social media game is likely to be Twitter. Near the top of the Twitter investigation will likely be re-tweets (RTs):  their value, characteristics, and strategies for gaining traction as will impact message persistence.  For those less Twitter savvy: a retweet is when someone re-posts a Twitter message that they received from somebody else. Re-tweets are usually preceded by an “RT” or “Retweeting” and then the source person’s name in an @ reply format to assign credit (akin to footnoting the original source.

[Marsden & associates] Is Your Website SCO-ready? (That's not a typo) | Marsden & associates: With these data points, you are armed  to get Sales Cycle Optimized.  You’re now ready to create new content.  Content for your website and content for other venues to shine the light on your thought leadership and superior solutions.  Content and offers that will create conversions at each stage of the sales cycle, so that when the visits move from curiosity to interest, you can send to Sales actionable leads while you nurture those still moving toward that goal.

[B2B Marketing Savvy: ScoopDog's Blog] Grappling w/the Social Media Back-Channel Conversation « B2B ...: Add a New Page as You Read the Room- We’re all taught to scan the audience for signs of engagement and/or boredom, and to adjust presentation style real-time to better respond.  Add to this a scan for laptops and fingers flying across keyboards”¦ for Bberry/iPhone thumb-fests  - all as indicators that tweets and blog posts may have invaded the room.  I’ve heard some discussions around having a colleague attend who specifically will monitor for back-channel discussion, and who can signal presenters when comments warrant inclusion.  Some go so far as to schedule “Twitter Breaks” as a formal part of the presentation, and where speakers/panelists dedicate a few minutes directly to social community feedback/discussion.

[B2B Marketing Blog] 2009 Big List of B2B Marketing Blogs | Proteus B2B | B2B Marketing ...: With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for a blog.

[Dave Stein's Blog :: Commentary for Sales Leaders and Sales Managers] Should You Spend Your Money On Sales 2.0 Or Sales Training? « Dave ...: On the other hand, Sales 2.0* is sexy.  It’s new.  There are terrific, proven, Sales 2.0 solutions that can support the sales and marketing function in being more efficient and effective.  There are also enough white papers, advertisements, websites, articles, blog posts, conferences, books, tweets, strategies, tips, definitions, claims, approaches, experts, studies and hype to confuse any sales leader who is wondering how to come out the other side of this terrible economic situation.   The promise of success from this Sales 2.0 wave is  overwhelming.

[B2B Marketing Savvy: ScoopDog's Blog] Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B ...: (Read Time 2-3 minutes, unless you link out to play)  “Need to know…”  drives much of the marketing conversation.  Who’s listening, what’s competition saying, reach and extended reach.  For Twitter to evolve to a useful B2B platform, metrics must keep pace.  So…you’ve succeeded a B2B Twitter initiative- whether as a client with a first internal campaign, or an agency pro finally coaxing  clients to engage, or the marketing consultats whose careful coaching has tipped the balance.  And results were positive.  Where do you go from here? 

[HubSpot's Inbound Internet Marketing Blog] Why Doesn't Social Media Work for Traditional B2B Marketers ...: I think that each time someone in the B2B space screens a call or dumps an email that they should think of karma and then think about being more active on social media sites, both as a thought leader and as a potential client...social media could .The excuse: "We're a B2B operation!

[New Sales Economy Blog] Don't Become A Sales Dinosaur: Interview with Jill Konrath ”” Chad ...: In this post I interview Jill Konrath, author of the award winning Selling to Big Companies book, successful sales rep, speaker, and thought leader in B2B sales. Jill shares her thoughts on how to be successful in the New Sales Economy, how she uses her blog as an inbound marketing tool to drive more sales, and her thoughts on becoming a sales dinosaur and how you can avoid becoming one.

Reflected tags on Technorati: Blog, Thought Leadership, Generation Leadership