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[Savvy B2B Marketing - Latest Blog Entries] A 7-Step Framework for Developing A Promotional Strategy for B2B ...: For instance, do you want to generate leads, build a list, create buzz or establish yourself as a thought leader? Your decision in this area is one of the determining factors to decide if you should require registration for your white paper or eBook.

[What's Your Story?] Curated Stories May 11, 2010: In most B2B organizations, marketing is slowly making its way out of the secretarial or admin pool perception. You will still get the order of isolated sponsoring ad and stand alone sell sheet (with fries on…

[Web Business Marketing Blog] Web Business Marketing Blog » Blog Archive » 40 online marketing ...: And it allows you a lean method of updating your site more regularly. according to MarketingSherpa's last benchmarking survey, a significant percentage of B2B technology buyers listen to podcasts.

[Broadband Presentations] The 10 Trends Shaping the Future of B2B Marketing :: Google: May be the time to ckeck out a subscription! Sun unlocks “thought leadership” and positions themselves as content provider”¦ Sun promotes RSS feeds within existing RSS distribution network 35Google Confidential and Proprietary Atomize & Distribute4 Implement Finer Ad Targeting5 Give Your .

[Small Business Blog] Small Business Blog - B2B - Skip the Social Media Marketing: While I agree with some of the points of this article, I disagree with the sweeping generalization that Facebook, Twitter, YouTube, and company blogs are “not especially useful”. As a web designer I have recently seen an increase in the number of my B2B clients who tell me that some marketing expert told them they should get into social networking.

[SocialTimes.com] 10 Tips For Getting A Job In Social Media: A recent Forrester Research report suggests that career opportunities in Internet and Social Media Marketing could be opening up in the next few years. With job opportunities opening up and with people in need of work, we thought we’d take the time to highlight how to get your own job in the social media space.

[Techipedia | Tamar Weinberg] Social Media Strategy from A to Z » Techipedia | Tamar Weinberg: If you're the frugal type, take advantage of the free alerts from Google, YackTrack, Social Mention, BackType (which gives you alerts from blog/article comments, which other services do not include), and Trackur. Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to .

[Groundswell] Forrester's corporate blogging solutions evaluation, Part 1 ...: Every corporation will want to see what's essentially the PageRank of blogs and bloggers among their knowledge seekers and sharers. Once you have the capability to subscribe to blogs, comment on blogs, search blogs, and reference blogs (e.g., in a blogroll), the corporation is going to want to know who's the top-cited and referenced expert in any given area, who connects to whom, and perhaps most ominously, who's out of the loop.

[Online Marketing Blog] Business Blogging and Blog Optimization Tips for Companies ...:  If publishing content on the blog results in being cited, linked or mentioned by a popular blog or publication, it should be tracked and a dollar value assigned.  Such ROI associations from blogging can vary depending on the purpose of the blog ranging from lowering customer service costs to saving recruiter fees for attracting new employees. 

Reflected tags on Technorati: Blog, Thought Leadership, Generation Leadership