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[WhiteNoise] Great Thought Leadership Is ...: Case in point: Loren McDonald's article on gender personalization was very well-crafted to engage the reader -- and obviously, there are a few who see the poor assumptions marketers make with gender personalization. Lots of comments in the blog about this, and I believe it accomplished what the author intended.

[www.insidetheregistry.com - Resources For The Technical Community Including Microsoft, Citrix and VMWare...] Virtualization I get it (I even love it) but VDI....WTF? - Eric S ...: It makes no sense to run a windows kernel 3000 times in a datacenter for 3000 users when shared TS environment will work 95% of the time. While some may say that this stuff is being worked on and they are probably right, maybe it will even be right at the end of the day it still makes no sense to launch a full O/S per user and support a thin client or other end point.

[Social Web School] A Practical Approach To Building Brand And SEO Through LinkedIn:  I think LinkedIn has done an excellent job in providing professionals with ability to build an individual brand while also personalizing an organization through the organic enrichment of ”˜company’ profiles.  While many marketing/communications people actively monitor/manage their company profiles, any validated user (based on email domain) can contribute to that profile”¦a great tool for showcasing a supportive, engaged corporate culture.

[Marketbright Blog] Contagious Content and The Complex Sale: Thought Leadership with ...: 2) The disconnect between sales and marketing is a topic you have paid a lot of attention to, do you think the gap is slowly closing? What are three tools or approaches that marketers can employ to dramatically impact on streamlining sales efforts, .

[Propelling Brands] Marketing Personalization 2.0 « Propelling Brands: in the customer dialogue.  I’m not saying that traditional CRM/SFAplatforms are not capable of doing more, but there’s more to be done.  Is the name customized, or is the entire e-mail message customized?  Is the sales person guessing that the products/services recommended are a good fit, or does (s)he actually know they are.  And can personalized marketing, and a personalized customer-brand experience, be maintained cross-channel?  To achieve ”˜marketing personalization 2.0’ in the current age, a basic CRM/SFA platform is not enough. 

[MarketingProfs Daily] Thought Leaders Commune on Email Marketing, Part 2: Getting Past ...: Our experts could have devoted an entire day to this topic, but in short they agree that if you are not investing in managing email deliverability, either through your own in-house resources or through external resources, ..... Consolidating technology platforms will begin to ease the retrieval of data, facilitating the increased use of segmentation and personalization. With RSS as one application and email another, the need to do centralized management of data collection ...

[Gifted for Leadership] Does 'Complementarian' Equal Anemic Women's Ministry? | Gifted for ...: She talked to me about how her love for God drives her to want to know more about him and that she believes the church should provide college-level education for people to learn proper methods of biblical interpretation, citing examples of how people fail to rightly divide the word. She pointed out that in the church, there is little education in this area and she would like to contribute to that kind of positive change.

[MarketScope by Financial Publishing Services] Financial Publishing Services: These attributes—which might include job title, industry sector, number of employees, etc.—become filters that enable segmented lists for targeted messages. For instance, you could send an e-newsletter on procurement card services to your list of CFOs at larger corporations, and the same newsletter sent to manufacturing companies could incorporate an industrial case study.

[BIA Perspectives] BIA Perspectives » Blog Archive » Hyper Local Broadcast Television ...: CEO/President Diane Sutter says the goal has been, “to combine the reach of TV with the personalization of radio and the interactivity of the Internet.” WZMY provides a mix of syndicated, My Network TV and station produced programs typically featuring vignettes sponsored by local merchants. In short, she refers to this strategy as “radio with pictures.”

Reflected tags on Technorati: Blog, Thought Leadership, Generation Leadership