Generation Leadership > CrossTalk: I Hate Marketing - Marketing through "Thought ...

[CrossTalk] Assessment Process: While social media is the new "buzz" term for marketing and there are those who actually suggest that the term "marketing" to not be used at all or as Brad believe marketing makes him "throw up a little." Every company has traditional marketing activities like billboards or coffee cups, even the oldest marketing concept - word-of-mouth. They may also perceive that the new social media (e.g.

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